General Manager of Jumeirah Living, Julie Shields, says: "In line with Jumeirah’s ambitious expansion plans and promise to 'STAY DIFFERENT™', we are delighted to introduce Jumeirah Living, our luxury brand of residences and serviced apartments.
"Whether for short, mid-term or extended stays, Jumeirah Living will offer innovative, yet personal, lifestyle experiences unique to each guest, resident and owner, with a strong emphasis on effortless living.
"Jumeirah Living is an important and strategic addition to the Jumeirah Group portfolio of businesses and, with this initiative, we look forward to setting a new benchmark for luxury serviced apartments and residences around the world."
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About Jumeirah Group